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Body Mist Market Players Eye Lucrative Opportunities with Sales through Online Stores

The body mist market is making substantial strides propelled by the rising demand for affordable personal care products in the category of fragrances and scents in the personal care industry. The growing inclination toward organic and natural ingredients in fragrances has been creating exciting prospects in the worldwide body mist market. This is fostering the use of natural ingredients such as jasmine, musk, cardamom, nutmeg, rose, papaya, and pineapple in body mist. The focus has also been gathering momentum from the use of organic ingredients to develop refreshing fragrances that promise to stimulate the senses of the user. Rising spend on research and development centers by prominent brands in developed countries is likely to support a steady expansion of the body mist market over at least in the next few years. The proliferation in demand for body mists through online retails and the rapidly rising sales in e-commerce are contributing to the growth of the market.
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Key Growth Drivers of Body Mist Market
  • Rising popularity and adoption of fragrance products, especially among millennial demographic who are inclined towards purchasing various products through online stores and experimenting with new brands and concepts, have been influencing the sales of body mists. Prospects of body mist market will remain promising, as millennials show a growing interest in creating fragrance wardrobes and layering different nodes to create their own bespoke scents.
  • Growing use of fragrances on a daily basis among both men and women, coupled with rising working population in emerging economies has led to a surge in the demand for body mists. As compared to perfumes, body mists are lighter, cost effective, less concentrated, and contain high levels of alcohol, making them ideal for daily use.
  • Developing countries are also witnessing a notable rise in the demand for personal grooming products, amid improving economy and high purchasing power, which in turn will contribute to the revenue generation of body mist market.
  • Opportunities are imminent in the body mist market, as manufacturers continue to shift their focus towards developing natural and organic body mists as well as mood-enhancing fragrances. In addition, several brands are adopting innovative marketing techniques such as using personalized algorithm and harnessing social media such as Facebook and Instagram to help consumers find their perfect scent and improve brand loyalty.
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Various types of fragrance types are gathering steam in the body mist market. One of the types likely to receive substantial attention by manufacturers is the citrus body mist. The segment was worth US$806 Mn in 2017 and projected to touch a worth of US$925 Mn by 2022 end. The segment is thus projected to expand at a CAGR of 2.8% during 2017–2022.
The body mist market is witnessing a substantial boost from the rise in demand for products from drug stores. In 2017, the segment was anticipated to have reached a worth of around US$798 Mn. However, the sale of body mists is projected to grow at a lackluster CAGR during 2017–2022. Among all the distribution channels, the segment held a revenue share of nearly 20% in the global body mist market.
 Competitive Tracking of Body Mist Market
The study offers a critical assessment of the factors shaping the competitive landscape of the body mist market. It also evaluates the impact of key strategies adopted by various players during the assessment period of 2017–2022. The report findings also sheds light on recent research and development (R&D) activities adopted by key manufacturers of body mists. Some of the prominent companies in the body mist market are Burberry Group plc., the Unilever Group, Amway Corporation, L'Oréal S.A, The Estée Lauder Companies Inc., The Procter & Gamble Company, Chanel S.A., and Shiseido Company.

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