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Automotive Windshield Market: Augmented Reality Remains a New Trend

Advances in technology in automotive sector, particularly in automotive glass continue to remain instrumental in driving sales of automotive windshield. Demand for automotive windshield is largely influenced by the increasing production and sales of cars, SUVs, trucks and other heavy commercial vehicles worldwide. Moreover, with Internet of Things (IoT) gaining ground in the automotive glass sector, manufacturers are introducing smart automotive windshield which is expected to auger well for the automotive windshield market. Fact.MR envisages that the sales of automotive windshield are estimated to cross US$ 17,000 Mn by end of the assessment year (2022). The demand for automotive windshield is projected to rise at a significant CAGR of 5.2% in terms of value during the period of assessment, 2017-2022.
Innovation has always been a fundamental part of car design since the very beginning. From sensors embedded in the windshield to infrared glass and automatic sunroofs, automotive windshield has witnessed a paradigm shift. Tesla’s CEO, Elon Musk has been grabbing headlines for innovation in the automotive industry with the cutting edge Tesla Model X which gives drivers and passengers an unparalleled viewing experience. One of the standout features was the panoramic windshield which is regarded as the largest all-glass windshield available today.
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Though at a nascent stage, wiper-free windshield is slated to take over the automotive windshield market Mercedes-Benz already took one small step by integrating the windshield fluid delivery system directly into the wiper and eradicating the windshield spray jets on its SL sports car  Meanwhile, McLaren vies to borrow military technology and go a step further, doing away with the wiper altogether.
Table of Content
Chapter 1. Global Automotive Windshield Market - Executive Summary. 11
Chapter 2. Global Automotive Windshield Market Overview. 13
2.1. Introduction. 13
2.1.1. Global Automotive Windshield Market Taxonomy. 13
2.1.2. Global Automotive Windshield Market Definition. 13
2.2. Global Automotive Windshield Market Size (US$ Mn) and Forecast, 2012-2022. 13
2.2.1. Global Automotive Windshield Market Y-o-Y Growth. 13
2.3. Global Automotive Windshield Market Dynamics. 14
2.3.1. Drivers. 14
2.3.1.1. Shift Toward Green Technology. 14
2.3.1.2. Innovations in Technology. 15
2.3.1.3. The Influence of China. 15
2.3.2. Trends. 15
2.3.2.1. Adoption of New Mobility Solutions. 15
2.3.2.2. Focus on Granular Insights – City-wise Analysis will Replace Region-wise Analysis. 16
2.3.2.3. Rising Complexity Influencing Greater Emphasis on Platformimg. 16
2.3.2.4. Meeting Emission Guidelines will Gain Prominence. 16
2.4. Supply Chain. 17
2.5. Cost Structure. 17
2.6. Key Participants Market Presence (Intensity Map) By Region. 18
2.7. Competitive Assessment and Technology Trends in Future. 18
Chapter 3. Global Automotive Windshield Market Analysis and Forecast By Vehicle Type. 19
3.1. Global Automotive Windshield Market Size and Forecast By Vehicle Type, 2012-2022. 19
3.1.1. PC Automotive Windshield Market Size and Forecast, 2012-2022. 19
3.1.1.1. Revenue (US$ Mn) Comparison, By Region. 19
3.1.1.2. Market Share Comparison, By Region. 21
3.1.1.3. Y-o-Y growth Comparison, By Region. 21
3.1.2. LCV Automotive Windshield Market Size and Forecast, 2012-2022. 22
3.1.2.1. Revenue (US$ Mn) Comparison, By Region. 22
3.1.2.2. Market Share Comparison, By Region. 24
3.1.2.3. Y-o-Y growth Comparison, By Region. 24
3.1.3. HCV Automotive Windshield Market Size and Forecast, 2012-2022. 25
3.1.3.1. Revenue (US$ Mn) Comparison, By Region. 25
3.1.3.2. Market Share Comparison, By Region. 27
3.1.3.3. Y-o-Y growth Comparison, By Region. 27
Chapter 4. Global Automotive Windshield Market Analysis and Forecast By Material Type. 29
4.1. Global Automotive Windshield Market Size and Forecast By Material Type, 2012-2022. 29
4.1.1. Glass Automotive Windshield Market Size and Forecast, 2012-2022. 29
4.1.1.1. Revenue (US$ Mn) Comparison, By Region. 29
4.1.1.2. Market Share Comparison, By Region. 30
4.1.1.3. Y-o-Y growth Comparison, By Region. 31
4.1.2. Polycarbonate Automotive Windshield Market Size and Forecast, 2012-2022. 31
4.1.2.1. Revenue (US$ Mn) Comparison, By Region. 31
4.1.2.2. Market Share Comparison, By Region. 33
4.1.2.3. Y-o-Y growth Comparison, By Region. 34
Chapter 5. Global Automotive Windshield Market Analysis and Forecast By Sales Channel. 35
5.1. Global Automotive Windshield Market Size and Forecast By Sales Channel, 2012-2022. 35
5.1.1. OEM Automotive Windshield Market Size and Forecast, 2012-2022. 35
5.1.1.1. Revenue (US$ Mn) Comparison, By Region. 35
5.1.1.2. Market Share Comparison, By Region. 36
5.1.1.3. Y-o-Y growth Comparison, By Region. 37
5.1.2. Aftermarket Automotive Windshield Market Size and Forecast, 2012-2022. 38
5.1.2.1. Revenue (US$ Mn) Comparison, By Region. 38
5.1.2.2. Market Share Comparison, By Region. 39
5.1.2.3. Y-o-Y growth Comparison, By Region. 40
To be Continue......................
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Demand for automotive windshield is expected to grow at a steady pace on the back of increasing production of passenger cars, especially in the emerging economies. For instance, according to OICA, production of passenger cars in India grew by 274,945 units in 2017 as compared to the previous year and is expected to further grow in the coming years. Likewise, sales of commercial vehicles in developed economies of Europe and North America are anticipated to surge in the forthcoming years, in turn paving potential growth opportunities for automotive windshield manufacturers.
Augmented Reality in Automotive Windshield – A New Trend
Technology giants are focusing on developing AR (Augmented Reality) in automotive windshield of vehicles with the use of Internet of Things (IoT). With augmented reality in automotive windshields, drivers and passengers can conduct calls with passengers in different vehicles on a real time basis. For instance, Apple Inc., has filed a patent for its “Heads-Up Display” – an automotive windshield powered by augmented reality. This automotive windshield can conduct FaceTime calls with visual communication between remotely situated user and vehicle occupant.
Automotive Windshield Market: Competitive Landscape
Using this comprehensive compilation, the reader can gain valuable insight using which future moves can be planned and executed to achieve sustenance and competitive edge. The report on automotive windshield market includes profiles of major companies including Saint-Gobain SA, Asahi Glass Co. Ltd., Fuyao Glass Industry Group Co. Ltd., Nippon Sheet Glass Co. Ltd., Guardian Industries, and Safelite Auto Glass.

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